OUR BRAND VALUES

WE ARE PROUD

of our heritage. For 40 years we’ve been delivering quality and craftsmanship in everything we do. Even though we’ve sold products in nearly 100 countries, we take most pride in being a family business, one that inspires everyday people to enjoy walking every day.

 

WE ARE HUNGRY

and have a strong appetite for life. Beyond every curve in the road, every undiscovered path and every hill, there is a whole new world waiting to be discovered. Our aim is to get people out there, making the most of it.

 

WE ARE HONEST

 Our integrity is our heartbeat. It’s apparent in how we conduct ourselves, what we create and how we deliver on our promise of ‘honest product for an honest price’.


WE ARE FUN

and never take ourselves too seriously. We approach life with enthusiasm and a huge smile, creating products that help our customers do the same.

 

Brand Manifesto

‘Inspired by life’ is our mantra. It’s simply about a passion for living and providing people with shoes and boots that enable them to be themselves and do what they want to do. Where other sports brands get their inspiration from sporting superstars or heroics, we see life itself as our biggest source of inspiration.

Because it’s easier to identify with the inspiration we get from daily life, than with superstars we will never meet.

We are a real brand, with real products, for real people.

We are Hi-Tec

We are Inspired by Life