CORE BRAND VALUES
WE ARE PROUD
of our heritage. For 40 years we’ve been delivering quality and craftsmanship in everything we do. Even though we’ve sold products in nearly 100 countries, we take most pride in being a family business, one that inspires everyday people to enjoy walking every day.
WE ARE HUNGRY
and have a strong appetite for life. Beyond every curve in the road, every undiscovered path and every hill, there is a whole new world waiting to be discovered. Our aim is to get people out there, making the most of it.
WE ARE HONEST
Our integrity is our heartbeat. It’s apparent in how we conduct ourselves, what we create and how we deliver on our promise of ‘honest product for an honest price’.
WE ARE FUN
and never take ourselves too seriously. We approach life with enthusiasm and a huge smile, creating products that help our customers do the same.
Inspired by Life
We’re inspired by life, your life. From court to coast, peak to path, we’re with you every step of the way. We listen to you to create honest products designed to perform on your everyday adventures.
It’s what we’ve been doing since 1974.
Welcome to the Hi-Tec family.