HI-TEC Director Ian Cameron talks up ion-mask.

06 April 2009

Following the hugely successful launch at the ISPO show, Ian Cameron, Hi-Tec UK's sales director, was blown away by the reaction from his customers. Ian explains:

"The reaction to ion-mask has been unlike anything I have seen in my time at HI-TEC. Every presentation has had the same result, almost disbelief from the retailer that has meant the product was virtually sold on the strength of the story alone."

Having achieved recognition at the show by winning at the Brand New Awards, in the Sportswear Technology category the ion-mask technology has to be seen to be believed.

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