Press Release: Are You Ready For A Quantum Leap?

06 April 2009

Imagine if you could make any shoe truly waterproof without changing the way it looks or feels? Imagine also if that shoe was as breathable and lightweight after treatment as it was before. Better still, that during your walk it could repel water and dirt to stay clean, dry and light as the moment you put them on. So no matter how WET the terrain the boot IS still DRY.

More importantly, what if the environmental impact of this process was so small it makes traditional waterproofing methods seem like a throw back to the industrial revolution!

When a technology offers truly groundbreaking benefits it forces the world to sit up and take notice. To provide all these benefits HI-TEC have joined forces with technology company P2i Ltd to launch the worlds first collection of ion-mask™ footwear.

ion-mask™ is a patented plasma based technology, originally developed for the military to protect soldiers from chemical attack. It permanently alters the surface of fabric at a molecular level to repel water and other liquids - which are forced to bead and simply run-off.

As a surface enhancement technology it works by invisibly binding polymers to each individual fibre. The benefits are as transparent as the technology itself, with minimal consumption and negligible waste, ion-mask™ enhancement represents a quantum leap in footwear technology.

With HI-TEC, featuring ion-mask™, WET IS DRY

For more details contact: Helen Durant: helend@hi-tecsports.com or visit:

www.hi-tec.com/ion-mask