06 April 2009
Leading British footwear brand HI-TEC today launched a global first in footwear, the revolutionary ion-maskâ?..˘
technology.Held at the London Aquarium on Wednesday August 27th, the launch was hosted by the Gadget Showâ?.??.?s Jason Bradbury. Guests witnessed the ion-mask
nano-technology at first hand with demonstrations of how ordinarily super absorbant materials can be transformed to become hydrophobic and water resistant.During a series
interactive demonstrations HI-TEC showed ion-maskâ?..˘ being put through its paces in the Aquarium's renowned Manta Ray tank. Whilst no Manta Ray's were harmed during
the experiments a few guests did get wet! HI-TEC is launching the world's first ion-maskâ?..˘ enhanced product this this autumn with the introduction of their V-Lite
Altitude Ultra WPi walking boot....... more
06 April 2009
Since HI-TEC's launch of the Altitude Ultra
featuring ion-mask press attention has been growing at an increasingly rapid rate.The 'Technofile' film produced by Sky explores the profound effect nanotechnology is
having on our world and the power it has to make a significant difference to us. Lisa Burke looks at some of the companies leading the way. Headlining with the
collaboration between ion-mask and HI-TEC..... more
06 April 2009
After a steering committee process involving over 50 key
industry figures and 40 hours of intensive judging HI-TEC has been short listed for the Sports Industry Awards for the first time in its history. The new HI-TEC Altitude
Ultra walkng boot, featuring ion-mask, is competing for the Lenovo Technological Innovation in Sport Award as a result of the impact the technology and supporting marketing
campaign has had in the industry. The Sport Industry Awards 2008 is the biggest event of its kind in Europe, recognising and rewarding commercial achievement in UK sport in
marketing, PR, sponsorship and digital media. To the entering agencies, brands and governing bodies, it is a chance to showcase their endeavors in front of their peers and
the wider industry, with the chance of picking up one...... more
06 April 2009
Following the hugely successful launch at the ISPO show, Ian Cameron, Hi-Tec UK's sales director, was blown away by the reaction from his customers.
Ian explains:"The reaction to ion-mask has been unlike anything I have seen in my time at HI-TEC. Every presentation has had the same result, almost disbelief from the
retailer that has meant the product was virtually sold on the strength of the story alone."Having achieved recognition at the show by winning at the Brand New Awards, in
the Sportswear Technology category the ion-mask technology has to be seen to be believed. Check out the VIDEO VAULT on the home page for more details...... more
06 April 2009
Imagine if you could make any shoe truly waterproof without changing the way it looks or feels? Imagine also if that shoe was as breathable and
lightweight after treatment as it was before. Better still, that during your walk it could repel water and dirt to stay clean, dry and light as the moment you put them on.
So no matter how WET the terrain the boot IS still DRY.More importantly, what if the environmental impact of this process was so small it makes traditional waterproofing
methods seem like a throw back to the industrial revolution!When a technology offers truly groundbreaking benefits it forces the world to sit up and take notice. To provide
all these benefits HI-TEC have joined forces with technology company P2i Ltd to launch the worlds first collection of ion-mask™ footwear...... more
06 April 2009
Hi-Tec is launching shoes next year that
feature a potentially revolutionary new water-repellency treatment. WGSN reports.When footwear containing the new ion-mask enhancement goes on sale next year it could mark
a new era in water protection.ion-mask - developed by P2i - is a plasma treatment that was originally developed to protect soldiers from chemical warfare. It works by
placing a nano-scale, "super-hydrophobic" (water-hating) protective layer over the entire surface of the shoe, which, because of its tiny scale, means that everything -
right down to individual fibres - is coated.It doesn't require taped seams, membrane technology or a durable waterrepellent like conventional waterproof footwear; rather
an ordinary shoe can be taken - after manufacturing - and rendered highly water-resistant...... more
06 April 2009
I've been wearing my half-and-half Ion Mask St. Moritz boots
since November. At first you couldn't tell just by looking which boot was treated and which was untreated. However, after 5 months of constant wear and vigorous testing
(I've particularly enjoyed jumping in every puddle I've seen!), it's obvious.They've endured rain, mud, snow, slush and dirt, and the treated boot is definitely much
more durable. Picture 1 clearly shows that the untreated boot is a lot grubbier than the treated boot â?.??.. and I haven't cleaned them once since I started wearing
them.In terms of waterproofness and breathability, both boots actually have a waterproof membrane with a seam sealed upper and a 200g Thinsulate insulation, so I wasn't
able to see if the Ion Mask technology made the footwear more or less...... more
06 April 2009
HI-TEC and P2i are proud
winners of the BrandNew Awards 2008 ISPO Sportswear Category for the revolutionary super-hydrophobic ion-maskâ?..˘ treatment.Originally developed to protect soldiers from
chemical attack, ion-maskâ?..˘ applies a protective layer, at a molecular level, binding invisibly to every fibre of a 3 dimensional object, repelling oil and other
liquids without affecting the natural look, feel or behaviour of the material. Other award winning benefits include extreme lightweight, breathable, wipe clean and
environmentally earth friendly.HI-TEC is the first brand in the world to launch this extraordinary, ground breaking technology in their range of instantly comfortable,
lightweight footwear. The first product, V-Lite Altitude Ultra WP ion-maskâ?..˘ will be available in stores from...... more
06 April 2009
Creative retail marketing agency Live &
Breathe is behind the "Wet is Dry" concept that will launch Hi-Tec's pioneering sports shoe technology. Live & Breathe's compelling creative
communicates the amazing benefits of the ion-mask TM waterproofing system, originally developed for the MOD to protect soldiers against chemical attacks. The technology,
developed by Oxfordshire-based firm P2i, marks the latest Hi-Tec innovation starting with the global trade launch of the V-Lite Altitude Ultra sports shoe to one hundred
markets in late January, and its retail launch in June 2008.Live & Breathe has developed a completely integrated on and off line campaign. Deliverables include a
product microsite and a range of trade and in-store promotional materials, including shelf...... more
06 April 2009
SOON THERE really will be no escape from mobile phones. They can be used on the world's highest mountains, on planes and even underground, but
phone manufacturers now want customers to use their products underwater.Electronics companies plan to use military technology, developed to protect soldiers from chemical
attack, to make mobile telephones and other equipment waterproof. Phones treated with the coating will be protected from moisture, rain and accidental immersion, according
to the experts behind the technology. Tests have shown that treated phones can be used in wet environments without damage.It could enable text addicts to use their devices
in the shower. But it also means, of course, that you will have no excuse for refusing to take that early-morning call from your boss.The technology...... more
06 April 2009
Footwear company HI-TEC are creating a new quick-dry range on plasma technology designed to protect soldiers from chemical attack.Originally used by the
military, a process called ion-masking guards material by repelling liquids and other outside agents. It does, through, retain the material's original fibre - altering the
fabric surface at a molecular level to repel water and other liquids which are forced to bead and run off.The new range will be a collaboration between technology company
P2i and HI-TEC, with the shoe company labelling the product 'a quantum leap in footwear technology'. "Ion Mask has so many attributes," says HI-TEC President Tony
Linford, " especially the ability to be more breathable than other waterproof products. Potentially, this allows a show that can be comfortable...... more
06 April 2009
HI-TEC were showing off their new Ion Mask technology,
their membrane free, environmentally sound method of waterproofing which works on a molecular level. Frankly it was amazing. With the technology on the stand, a piece of
kitchen roll was treated with Ion Mask; you've not seen technology at work until you've seen a piece of kitchen roll submerged in a fish tank and pulled out dry. The
machine that treats the subject apparently needs calibration according to whatever's being treated, so we could only see the kitchen roll being done, however a pre-treated
silk tie got the same treatment is amazing.... more
06 April 2009
Win a pair of Hi-Tec ion-mask running shoes! ... Shiny Shiny: Hi-Tec say bye bye to water with ion-mask
technology. Source: www.shinyshiny.tv ...... more
06 April 2009
Home HI-TEC V-Lite Altitude Ultra WP Ion-Mask - Mens. Back to Shop. View
Basket ... product from HI-TEC. Manufacturer's Comments on this Product: ion-mask - Wet Is ...... more
06 April 2009
"Hi-Tec's Ion-Mask claims hold water" 08-27-2008 ... But there are no camera tricks with ion-maskâ?..˘ . You've got to
see it to believe it! ...... more
06 April 2009
Absolute Gadget, The news and reviews site for gadgets, games and
gizmos ... Article Index. Hi-Tec Ion-Mask claims hold water. Page 2. Page 3. Page 4. Page 1 of 4 " ...... more
