Hi-Tec Blog http://www.hi-tec.com/ion-mask/blog.php This is an RSS (Really Simple Syndication) feed from Hi-Tec Thu, 9 Feb 2012 11:07:15 GMT hi-tec@hi-tec.com (Hi-Tec) en After two weeks of worldwide buzz, we have decided to come clean and reveal that Hi-Tec were behind the 'Liquid Mountaineering' viral. http://www.hi-tec.com/ion-mask/blog-post.php?id=16 After two weeks of worldwide buzz, we have decided to come clean and reveal that Hi-Tec were behind the 'Liquid Mountaineering' viral. Wed, 27 Oct 2010 23:00:00 GMT V-Lite Altitude Ultra WPi is highly commended by Camping Magazine v-lite-altitude-wpi-highly-commended

The shoe was awarded the status highly commended in the footwear category of the Camping Magazine 2010 awards, which featured in the March 2010 publication of the magazine. The boot was also reviewed by the magazine back in February 2009, in which the Ion Mask was the major talking point about the boot.

 Fri, 28 May 2010 14:30:30 GMT Cascadia Event WPi - One of best according to Trek and Mountain cascadia-event-wpi-best-according-to-trek-and-mountain

The boot featured within the magazines '6 of the best' trekking footwear within its January Issue. The product gets cited for being the best boot for technology, whilst mentioning that the Ion Mask technology is just one of a number of amazing technologies that make this boot great.

 Fri, 28 May 2010 14:29:17 GMT V-Lite Altitude Ultra Luxe WPi receives a Which best buy award v-lite-altitude-ultra-luxe-receives-which-best-buy-award

The boot received this extremely prestigious award by attaining a high score of 71%. The shoe came in second place out of the 11 boots that Which tested. The boot performed well in all of the testes that were conducted, especially in the Expert user trial assessment where the boot received a five star rating. Another large contributing factor (as shown below) was the Ion Mask nano technology which also allowed the boot to receive a five star rating in the waterproof test.

 Fri, 28 May 2010 14:28:56 GMT The Picadilly WPi is the best golf shoe for the winter according to Lady Golfer magazine http://www.hi-tec.com/ion-mask/blog-post.php?id=13 The Picadilly golf shoe featured in the February issue of the magazine and was given the 'best for winter' accolade within the magazine. Thu, 27 May 2010 23:00:00 GMT The Hi-Tec featuring ion mask range continues to grow!! http://www.hi-tec.com/ion-mask/blog-post.php?id=14

The range of ion masked products that Hi-Tec continue produce is on the rise due to the major success that the technology has provided for Hi-Tec footwear. The current range now featured on the Wet Is Dry and Love Water sites is now up to 31 with many new products arriving from our Spring/summer 2010 range. Click on the product details link from either sites to get more information about products within our brilliant WPi and HPi ranges, like the V-Lite Thunder HPi and V-Lite Rapidtrail Ultra shown below.

 Thu, 27 May 2010 23:00:00 GMT V-Lite Hornet HPi receives a 5 star rating from TGO magazine http://www.hi-tec.com/ion-mask/blog-post.php?id=15 The trail running shoes were reviewed in the April 2010 issue of the magazine and received a perfect 5/5 star review Thu, 27 May 2010 23:00:00 GMT ion-mask amp; HI-TEC | Facebook http://www.facebook.com/group.php?gid=18339522666 Win a pair of Hi-Tec ion-mask running shoes! ... Shiny Shiny: Hi-Tec say bye bye to water with ion-mask technology. Source: www.shinyshiny.tv ... Mon, 6 Apr 2009 17:11:01 GMT HI-TEC V-Lite Altitude Ultra WP Ion-Mask - Mens - CozyMole - Outdoor ... http://www.cozymole.co.uk/hitec-vlite-altitude-ultra-wp-ionmask-mens.ir?cName=footwear Home HI-TEC V-Lite Altitude Ultra WP Ion-Mask - Mens. Back to Shop. View Basket ... product from HI-TEC. Manufacturer's Comments on this Product: ion-mask - Wet Is ... Mon, 6 Apr 2009 17:11:01 GMT Hi-Tec Sports United States (English)| Article http://www.hi-tec.com/us/news/1301 "Hi-Tec's Ion-Mask claims hold water" 08-27-2008 ... But there are no camera tricks with ion-maskâ?..˘ . You've got to see it to believe it! ... Mon, 6 Apr 2009 17:11:01 GMT Absolute Gadget - Hi-Tec Ion-Mask claims hold water http://www.absolutegadget.com/200808271590/news/lifestyle/hi-tec-ion-mask-claims-hold-water.html Absolute Gadget, The news and reviews site for gadgets, games and gizmos ... Article Index. Hi-Tec Ion-Mask claims hold water. Page 2. Page 3. Page 4. Page 1 of 4 " ... Mon, 6 Apr 2009 17:11:01 GMT HI-TEC ion-mask debuts with global consumer launch http://www.hi-tec.com/ion-mask/blog-post.php?id=1 Leading British footwear brand HI-TEC today launched a global first in footwear, the revolutionary ion-maskâ?..˘ technology.Held at the London Aquarium on Wednesday August 27th, the launch was hosted by the Gadget Showâ?.??.?s Jason Bradbury. Guests witnessed the ion-mask nano-technology at first hand with demonstrations of how ordinarily super absorbant materials can be transformed to become hydrophobic and water resistant.During a series interactive demonstrations HI-TEC showed ion-maskâ?..˘ being put through its paces in the Aquarium's renowned Manta Ray tank. Whilst no Manta Ray's were harmed during the experiments a few guests did get wet! HI-TEC is launching the world's first ion-maskâ?..˘ enhanced product this this autumn with the introduction of their V-Lite Altitude Ultra WPi walking boot.... Mon, 6 Apr 2009 14:20:51 GMT Hi-Tec ion-mask debuts on Sky http://www.hi-tec.com/ion-mask/blog-post.php?id=2 Since HI-TEC's launch of the Altitude Ultra featuring ion-mask press attention has been growing at an increasingly rapid rate.The 'Technofile' film produced by Sky explores the profound effect nanotechnology is having on our world and the power it has to make a significant difference to us. Lisa Burke looks at some of the companies leading the way. Headlining with the collaboration between ion-mask and HI-TEC.. Mon, 6 Apr 2009 14:20:51 GMT HI-TEC nominated for Sports Industry Awards http://www.hi-tec.com/ion-mask/blog-post.php?id=3 After a steering committee process involving over 50 key industry figures and 40 hours of intensive judging HI-TEC has been short listed for the Sports Industry Awards for the first time in its history. The new HI-TEC Altitude Ultra walkng boot, featuring ion-mask, is competing for the Lenovo Technological Innovation in Sport Award as a result of the impact the technology and supporting marketing campaign has had in the industry. The Sport Industry Awards 2008 is the biggest event of its kind in Europe, recognising and rewarding commercial achievement in UK sport in marketing, PR, sponsorship and digital media. To the entering agencies, brands and governing bodies, it is a chance to showcase their endeavors in front of their peers and the wider industry, with the chance of picking up one... Mon, 6 Apr 2009 14:20:51 GMT HI-TEC Director Ian Cameron talks up ion-mask. http://www.hi-tec.com/ion-mask/blog-post.php?id=4 Following the hugely successful launch at the ISPO show, Ian Cameron, Hi-Tec UK's sales director, was blown away by the reaction from his customers. Ian explains:"The reaction to ion-mask has been unlike anything I have seen in my time at HI-TEC. Every presentation has had the same result, almost disbelief from the retailer that has meant the product was virtually sold on the strength of the story alone."Having achieved recognition at the show by winning at the Brand New Awards, in the Sportswear Technology category the ion-mask technology has to be seen to be believed. Check out the VIDEO VAULT on the home page for more details... Mon, 6 Apr 2009 14:20:51 GMT Press Release: Are You Ready For A Quantum Leap? http://www.hi-tec.com/ion-mask/blog-post.php?id=5 Imagine if you could make any shoe truly waterproof without changing the way it looks or feels? Imagine also if that shoe was as breathable and lightweight after treatment as it was before. Better still, that during your walk it could repel water and dirt to stay clean, dry and light as the moment you put them on. So no matter how WET the terrain the boot IS still DRY.More importantly, what if the environmental impact of this process was so small it makes traditional waterproofing methods seem like a throw back to the industrial revolution!When a technology offers truly groundbreaking benefits it forces the world to sit up and take notice. To provide all these benefits HI-TEC have joined forces with technology company P2i Ltd to launch the worlds first collection of ion-mask™ footwear... Mon, 6 Apr 2009 14:20:51 GMT WGSN reports: Hi-Tec debuts ion-mask http://www.hi-tec.com/ion-mask/blog-post.php?id=6 Hi-Tec is launching shoes next year that feature a potentially revolutionary new water-repellency treatment. WGSN reports.When footwear containing the new ion-mask enhancement goes on sale next year it could mark a new era in water protection.ion-mask - developed by P2i - is a plasma treatment that was originally developed to protect soldiers from chemical warfare. It works by placing a nano-scale, "super-hydrophobic" (water-hating) protective layer over the entire surface of the shoe, which, because of its tiny scale, means that everything - right down to individual fibres - is coated.It doesn't require taped seams, membrane technology or a durable waterrepellent like conventional waterproof footwear; rather an ordinary shoe can be taken - after manufacturing - and rendered highly water-resistant... Mon, 6 Apr 2009 14:20:51 GMT Laura's Blog â?.??.. Part 1 http://www.hi-tec.com/ion-mask/blog-post.php?id=7 I've been wearing my half-and-half Ion Mask St. Moritz boots since November. At first you couldn't tell just by looking which boot was treated and which was untreated. However, after 5 months of constant wear and vigorous testing (I've particularly enjoyed jumping in every puddle I've seen!), it's obvious.They've endured rain, mud, snow, slush and dirt, and the treated boot is definitely much more durable. Picture 1 clearly shows that the untreated boot is a lot grubbier than the treated boot â?.??.. and I haven't cleaned them once since I started wearing them.In terms of waterproofness and breathability, both boots actually have a waterproof membrane with a seam sealed upper and a 200g Thinsulate insulation, so I wasn't able to see if the Ion Mask technology made the footwear more or less... Mon, 6 Apr 2009 14:20:51 GMT ISPO Awards 2008 http://www.hi-tec.com/ion-mask/blog-post.php?id=8 HI-TEC and P2i are proud winners of the BrandNew Awards 2008 ISPO Sportswear Category for the revolutionary super-hydrophobic ion-maskâ?..˘ treatment.Originally developed to protect soldiers from chemical attack, ion-maskâ?..˘ applies a protective layer, at a molecular level, binding invisibly to every fibre of a 3 dimensional object, repelling oil and other liquids without affecting the natural look, feel or behaviour of the material. Other award winning benefits include extreme lightweight, breathable, wipe clean and environmentally earth friendly.HI-TEC is the first brand in the world to launch this extraordinary, ground breaking technology in their range of instantly comfortable, lightweight footwear. The first product, V-Lite Altitude Ultra WP ion-maskâ?..˘ will be available in stores from... Mon, 6 Apr 2009 14:20:51 GMT Revolutionary technology from Hi-Tec is given Live Breath treatment http://www.hi-tec.com/ion-mask/blog-post.php?id=9 Creative retail marketing agency Live & Breathe is behind the "Wet is Dry" concept that will launch Hi-Tec's pioneering sports shoe technology. Live & Breathe's compelling creative communicates the amazing benefits of the ion-mask TM waterproofing system, originally developed for the MOD to protect soldiers against chemical attacks. The technology, developed by Oxfordshire-based firm P2i, marks the latest Hi-Tec innovation starting with the global trade launch of the V-Lite Altitude Ultra sports shoe to one hundred markets in late January, and its retail launch in June 2008.Live & Breathe has developed a completely integrated on and off line campaign. Deliverables include a product microsite and a range of trade and in-store promotional materials, including shelf... Mon, 6 Apr 2009 14:20:51 GMT Daily Telegraph: There is no escape from the mobile phone that you can use in the shower http://www.hi-tec.com/ion-mask/blog-post.php?id=10 SOON THERE really will be no escape from mobile phones. They can be used on the world's highest mountains, on planes and even underground, but phone manufacturers now want customers to use their products underwater.Electronics companies plan to use military technology, developed to protect soldiers from chemical attack, to make mobile telephones and other equipment waterproof. Phones treated with the coating will be protected from moisture, rain and accidental immersion, according to the experts behind the technology. Tests have shown that treated phones can be used in wet environments without damage.It could enable text addicts to use their devices in the shower. But it also means, of course, that you will have no excuse for refusing to take that early-morning call from your boss.The technology... Mon, 6 Apr 2009 14:20:51 GMT SGB Golf: HI-TEC unveil breakthrough dry shoe technology http://www.hi-tec.com/ion-mask/blog-post.php?id=11 Footwear company HI-TEC are creating a new quick-dry range on plasma technology designed to protect soldiers from chemical attack.Originally used by the military, a process called ion-masking guards material by repelling liquids and other outside agents. It does, through, retain the material's original fibre - altering the fabric surface at a molecular level to repel water and other liquids which are forced to bead and run off.The new range will be a collaboration between technology company P2i and HI-TEC, with the shoe company labelling the product 'a quantum leap in footwear technology'. "Ion Mask has so many attributes," says HI-TEC President Tony Linford, " especially the ability to be more breathable than other waterproof products. Potentially, this allows a show that can be comfortable... Mon, 6 Apr 2009 14:20:51 GMT ISPO Winter Review http://www.hi-tec.com/ion-mask/blog-post.php?id=12 HI-TEC were showing off their new Ion Mask technology, their membrane free, environmentally sound method of waterproofing which works on a molecular level. Frankly it was amazing. With the technology on the stand, a piece of kitchen roll was treated with Ion Mask; you've not seen technology at work until you've seen a piece of kitchen roll submerged in a fish tank and pulled out dry. The machine that treats the subject apparently needs calibration according to whatever's being treated, so we could only see the kitchen roll being done, however a pre-treated silk tie got the same treatment is amazing. Mon, 6 Apr 2009 14:20:51 GMT