After two weeks of worldwide buzz, we have decided to come clean and reveal that Hi-Tec were behind the 'Liquid Mountaineering' viral.

28 October 2010

As many of you will have seen, there has been a video sweeping the Internet worldwide under the name Liquid Mountaineering, amassing more than 4million youtube views to date and featuring heavily in the media, including The Sun, The Daily Star, the Guardian, The Metro and the Sunday Times. As well as this UK media coverage, the video has featured on TV channels all around the world including ESPN (USA), Fox News (USA) and The Morning Show (Australia) to name just a few.

The documentary-type film features three guys running on water thanks to the water repellent qualities of their Hi-Tec shoes.

After two weeks of worldwide buzz, we have decided to come clean and reveal that Hi-Tec were behind the 'Liquid Mountaineering' viral.

http://www.hi-tec.com/liquid-mountaineering/