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Global sports and outdoor footwear manufacture HI-TEC are proud winners of the Golf Europe Product Awards 2008 presented yesterday at the Golf Europe Exhibition, Germany. Judged by leading industry experts the HI-TEC Pure Power WPi scooped top prize at this years prestigious awards only open exclusively to innovative products scheduled for market introduction in 2009.

 

The brand new HI-TEC Pure Power WPi is a revolution in golf footwear, never seen before! Featuring HI-TEC’s exclusive CDT game enhancement technology, developed in partnership with world number 4 and 3 time major winner Padraig Harrington, this style continues to prove that winning power does come from your feet!

 

The Pure Power WPi also features the worlds first in nano technology - ion-mask™. ion-mask™ is a brand new, earth friendly, scientific advancement that works on a molecular level to repel water and other liquids, ensuring your footwear stays lighter, dryer and cleaner for longer, without changing the original properties of the material.

 

Unlike other waterproofing technologies that only offer waterproofing with a degree of breathability, the ion-mask™ water management technology offers a further 6 key benefits.

 

100 % Waterproof - By enhancing each individual fibre of the materials themselves and with particularly dense material such as leather it is possible to engineer a 100% waterproof product.

100% Breathable - The treatment binds invisibly (on a nano scale) to material fibres, enhancing them, rendering the material as breathable after the process as before.

Hydrophobic - By enhancing each individual fibre the shoe itself becomes protected, much less absorbent to liquids and quicker drying.

Lightweight - A treated shoe does not absorb as much water in wet conditions and is on average 35grams lighter than those with a membrane.

Stay Cleaner - Like water, the treatment also helps to repel dirt and reduce staining whilst the low surface energy prevents long-term dirt and mud build up.

Environment Friendly - Non toxic, minute quantities of chemical are used during the room temperature process ensuring virtually no waste of materials of energy in comparison to dip application (DWR’s) or membrane technologies.

 

 

The award winning Power Power WPi represents a perfect illustration of HI-TEC’s commitment to instantly comfortable and lightweight game enhancing footwear.

Available from May 2009 in White / Silver and White / Cobalt in sizes 6-12’s inc halves the Pure Power WPi has a suggested retail around £109.99.