In order to service the growing demands of new and existing customers based in the North of Britain and to further reinforce the brands dedication and continued investment in the Outdoor market, HI-TEC has opened a brand new showroom in Kendal in the Lake District.

On the 31^st March the HI-TEC Kendal Showroom was opened by Frank van Wezel, the companies Founder and Chairman. Several key outdoor retailers joined the HI-TEC team to celebrate the unveiling of the showroom that displays the latest key ranges in the Outdoor collection.

Brand new for 2009 HI-TEC has launched the ion mask hydrophobic (HPi) collection of products.  ion mask HPi treated products are not waterproof but water-hating and therefore stay dryer, lighter and cleaner than non-treated products.

Martin Binnendijk HI-TEC CEO comments "These are truly exciting times at HI-TEC with further investment growth and development of the HI-TEC Outdoor collection and the continued success of the ion mask technology.”

For further information please view www.wetisdry.com.