CORE BRAND VALUES

WE ARE PROUD

of our heritage. For 40 years we’ve been delivering quality and craftsmanship in everything we do. Even though we’ve sold products in nearly 100 countries, we take most pride in being a family business, one that inspires everyday people to enjoy walking every day.

 

WE ARE HUNGRY

and have a strong appetite for life. Beyond every curve in the road, every undiscovered path and every hill, there is a whole new world waiting to be discovered. Our aim is to get people out there, making the most of it.

 

WE ARE HONEST

 Our integrity is our heartbeat. It’s apparent in how we conduct ourselves, what we create and how we deliver on our promise of ‘honest product for an honest price’.


WE ARE FUN

and never take ourselves too seriously. We approach life with enthusiasm and a huge smile, creating products that help our customers do the same.

 

Brand Manifesto

We are driven by a restless desire to help people make the most of life. Our products are developed with the needs of consumers in mind and our innovations are motivated by understanding how they use them.

 That’s why we have been inspiring life since 1974.