CORE BRAND VALUES

PROUD

Our heritage, products and people mean we can rightfully take pride in everything we have done and will do. We always deliver more than our competition.

HONEST

Integrity is at the heart of everything we do. We are an honest brand and create products that deliver on their promises. Always comfortable, lightweight, high quality and fun.

FUN

We are serious about what we do but do not take ourselves seriously. We approach work creatively and live with a smile. Celebrating the positive, seeing solutions not problems.

HUNGRY

Our people and products will lead the way. We will be driven by a restless desire to always improve on our previous best. Mediocrity will simply not be good enough.

Brand Manifesto

We are driven by our restless desire to ensure people make the most of life. Our products are developed with the needs of the consumers in mind and innovations will be driven by our desire to understand how they're used. 

We are a real brand, with real products, for real people.

We are Hi-Tec

We are Inspired by Life